Marketing Data Analyst I/II

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Written by nashvillejobs

Position/Title: Marketing Data Analyst I/II

Location: Nashville, TN (must be local within Middle TN)

** Note: Will work 100% remote through Covid and more of a hybrid schedule in the future when safe.

Primary Purpose:

Responsible for contributing to the development of analytics and business insights supporting email campaigns and other direct to consumer marketing initiatives.

** Note: Preference given to candidates with solid SQL programming skills. The use of SalesForce ExactTarget for email is a desired skill, but not required.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Work closely the Analytics team to identify, develop, and implement analytics solutions to satisfy key business information needs
  • Able to translate data into actionable insights
  • Support business decisions through ad hoc analysis
  • Use statistical techniques to cut through the noise and identify the root causes of effects observed in data
  • Exhibit extraordinary passion to solve problems
  • Work with business intelligence and data warehouse teams to ensure data quality

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor Degree or in-lieu of degree equivalent education, training and work-related experience
  • 2+ years of experience in analytics
  • Solid mathematical or statistics background
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint), particularly with data manipulation and pivot tables
  • Proficient in SQL, preferably SQL Server
  • Experience with scripting languages like Python and R
  • Strong analytical skills with the ability to translate complex data into actionable and profitable opportunities
  • Must possess effective verbal and written communication skills
  • Strong interpersonal skills with the ability to establish working relationships with individuals at varying levels within the organization
  • High degree of initiative, mature judgment, and discretion
  • Ability to adapt to new situations and learn quickly

Desired Skills:

  • Bachelor Degree in Statistics, Mathematics, Computer Science, or related field
  • Experience with SalesForce ExactTarget (email build tool)

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