Who we are: Big Machine Distillery is an organization fueled by our passion for success in a fun but very productive environment.
Our corporate offices are located on Music Row (we are the sister company to Big Machine Label Group) and serve as the hub for our multi-state sales team, our Tennessee-based tasting rooms & distilleries located in downtown Nashville, on Bransford Ave in Berry Hill and our main distillery in Lynnville where we make the majority of our premium craft spirits.
While our products are sold mostly in the South and Midwest, we are looking to achieve rapid growth nationally in the next two years, which will take us into new and exciting ventures daily.
The Position: The Director of Marketing reports to the company’s Executive VP, leads the company’s marketing team and spearheads local, regional and national campaigns, as well as oversees all social media for the company’s numerous brands, locations and products.
Key Responsibilities are to oversee and guide the management of the following:
· Strategic development of marketing campaigns for all brands, locations and products
· Website management, SEO, and analytics reports
· All marketing budgets
· Social media accounts, content, boosting, etc.
· Email marketing
· Gain an understanding of the complex restrictions in liquor advertising
· Google, Yelp and other customer portals/accounts
· Brand communications and public relations
· Implementing, coordinating and promoting events
Requirements:
· Minimum of a Bachelor’s degree preferred
· 3 to 5 years of experience in similar role
· Demonstrate a strong vision of marketing strategies
· Demonstrate the ability to lead a marketing team
· Possess competence to engage with graphic designers
· Have a positive, can-do attitude
· Possess strong decision-making skills
· Be a team player who helps others to support growth and success
· Exceptional interpersonal skills and the ability to build relations with staff and partners at all levels
· Be highly resourceful
· Have the ability to work under pressure, and be adaptable to various competing demands
· Demonstrate effective presentation skills
· Have a high level of proficiency in Microsoft Office applications, and have the ability to create comprehensive spreadsheets
· Demonstrate a strong understanding of social media platforms, graphics programs, Google Ads
Job Type: Full-time, Salaried
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