Marketing Director (Local Hospitality Group) Nashville, TN Salary $80,000 Job Type Full-time Benefits PTO, Healthcare, Bonus Key Responsibilities Build and manage a marketing team to support multiple businesses Help and develop the marketing plan for each property Strategy and Brand Planning Traffic Driving Menu Innovation Social Media Design and Contracting Monitor, measure, and analyze the effectiveness of marketing initiatives and programs Compile analytics/knowledge to understand our demographics to best target consumers Keep current with the latest trends, gathering info from industry analysts and experts, peers, and competitors. Oversee graphic design development Lead in the development of paid media strategy across Print, PPC, SEO and Social platform ads Required Skills & Abilities 2-3 years working in a leadership position that includes direct management experience related to Marketing Attention to detail and ability to work to deadlines independently as well as with others Thrives in a self-driven environment to set budgets and complete goals and objectives Proficiency in using social media, cloud, and other digital communication platforms Identifying and building networking partnerships Preferred Experience and Training Bachelor’s Degree in Marketing, Advertising, Public Relations, Communications, or related field Experience in Restaurant & Food Industry and general understanding of retail Proficiency in Excel, Adobe InDesign, Canva and/or other industry related software
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