Social Media Strategist

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Written by nashvillejobs

Who We Are

Established in 1990, Nashville-based bohan is an independent, full-service advertising and marketing agency. We are straight-talking, advertising experts that grow the brands we serve by creating ideas that work. What makes us different? Nimbleness, no egos and our clients always have a seat at the table. We have major clients in tourism/hospitality, healthcare, retail and restaurants. Accolades include Advertising Age Silver Award for Agency Culture, Advertising Age Southeast Small Agency of the Year and Modern Healthcare Agency of the Year.

What You Need

  • BA/BS degree
  • 5+ years’ experience in retail social media community to include full strategy and content development
  • Experience with the retail industry and tagging for ecommerce
  • A thorough knowledge of best practices for new and developing social networks
  • Experience measuring, analyzing and reporting on social media campaigns
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
  • Bonus experience and skills include Adobe Creative Suite, copywriting, designing graphics, demand generation marketing, and blogging

What You Would Do

  • Develop strategies for, and manage all social properties including Facebook, Pinterest, Instagram, YouTube, Twitter, LinkedIn and other emerging channels
  • Research, identify and engage with key influencers, bloggers and content portals related to our key areas of focus
  • Develop and implement regular social promotions and campaigns, and report on their success
  • Drive consistent, relevant traffic and leads from our social network presence
  • Lead the development of content calendars and efficient content production
  • In collaboration with the creative team, develop brand voice and guide content asset development
  • Collaborate with account and creative teams to create, manage and post ongoing content to support blogs and other social communities, including articles, GIFs, images, videos, podcasts, etc.
  • Lead tagging, titling, linking and keyword optimization of all content
  • Develop ongoing actionable reporting based on mutually agreed upon client KPIs
  • Explore new ways to engage new and existing social networks to reach our prospects and customers
  • Launch influencer seeding strategies to support new products, brand campaigns and other social media drivers
  • Listen and engage in relevant social discussion about our company, clients, competitors, and/or industry, whether that be with existing customers, prospects, industry experts, or brand-new audiences who don’t yet know us
  • Remain up to date on branded content regulations and restrictions

Benefits

• Health Insurance (agency contribution of 50%-75%)

• Host of supplemental policies to include, Long-term, Short-term & Life

• 401K with employer match

• Paid Vacation and Sick time

• Ongoing training opportunities

• Competitive Family & Medical leave policies

• 10 paid holidays

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